You’ve put a lot of thought intocreating the right designs基于你的品牌的营销和音乐。和爬山e designs, you decided on thebest way to get those items made. Now, it’s time to sell!
对于许多独立的艺术家,现场表演不come as frequently so you want to make sure you’re maximizing these opportunities to sell when you’re performing live.
In this blog, we’ll go over all of the basics that you should keep in mind for selling merch in person and some tips to maximize your efforts.Read More
The one thing that never fails to piss off creators and artists are social media algorithms!
The days of free organic reach have been well behind us. Basically, ancient history at this point. Although the perception of how TikTok serves content to users seems to be more favorable, the complaints have more so been with Instagram and Facebook (both owned by Meta of course). To be fair, the YouTube algorithm doesn’t share your new video uploads to all of your subscribers either.
What can musicians do to overcome this challenge with algorithms? Or is it even the source of the problem in the first place? In this blog, we’ll explore that and cover a list of tactics for you to try and “beat” the algorithm.Read More
Note:This is an option blog piece that is a bit different from what I usually publish. It is meant to be a complementary piece to go with myTactics For Musicians To Beat Social Media Algorithmsblog.
Whenever a musician posts about tickets to an upcoming show or new merch, there can be a noticeable dip in engagement and organic reach compared to other types of posts. I’ve seen it happen firsthand many times. Does this always happen? No. Have I seen sales types of posts do really well organically? Yes.
The commonly held belief is that social media platforms will intentionally suppress the organic reach of any posts that involve trying to sell something to force creators to buy ads to reach their followers.
I hear about it all the time within my circles. I’m no stranger to conspiracy theories myself but I also strive to be objective as a mediator-type personality and a professional in the industry.
Although this line of thinking makes a lot of sense and it’s hard to argue against this belief considering that’s their major source of income, there is also another major factor at play.Read More
Parts of the blog were written with the assistance of ChatGPT. All images used in the blog, including the header, were generated using MidJourney.
Not too long ago, Non-Fungible Tokens (NFTs) were all the rage in 2021. But more recently, AI has been the buzzword coming into 2023. Aspects of AI, like the infamous social media algorithms, have been the musician’s archenemy over the past several years with sharp declines in organic reach, but will AI become the final boss or the hero to save the day?
With the rise of artificial intelligence, AI stories have been taking over more and more headlines, newsfeeds and conversations. There’s no way that the mention of AI and all of the headlines it has made hasn’t come across you on social media or within your social network.
The big question is what does this mean for artists, creatives and musicians? Is AI’s rise a blessing or a curse? Can AI replicate human creativity? Who owns the copyright to what AI produces?
In this blog, I explore the good and the bad (mostly good) with AI as it relates to independent musicians. If you’re new to AI, this beginner’s guide is a great place to start. I also share 25+ AI tools you should consider trying. Because many of these AI tools are free to use or have a free plan, I highly encourage you to give them a shot and start experimenting with the technology.
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D4 Music Marketing is an online resource that focuses on music marketing, artist development and business education to empower aspiring and emerging artists who want to make a living off music as an independent.
这个博客的目的是帮助指导DIY的音乐家s in a highly competitive industry with strategies and tactics to effectively promote music and attract life-long fans. By emphasizing the importance a strong foundation, you will be better equipped to navigate and adapt to the ever-changing music landscape with a clearer direction towards independent success.
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